From 2007 I had the idea of setting up like this that both individuals and companies can offer what they have for rent. It not only provided a source of income from what you already have in your house, but also gives a chance to those who just want to try or use an item for a short period of time. It also helps those individuals who are living in small apartments to rent an item for the amount of time they need it and keep the valuable space in their small apartment for other important items.
In the long run, it also helps to save the planet by sharing what we have rather than producing different items that most of the time end up sitting in your storage. I am sure big companies hate me as it might reduce their valuable customers!